Privacy policy

Last updated: October 27, 2026

SAMLLC, trading as urbanvmuse (“we,” “us,” or “our”), operates https://urbanvmuse.shop.

This Privacy Policy explains how we handle personal information when you visit our store, purchase products, or communicate with us. For processing undertaken for our own business purposes, SAMLLC is the responsible business and, where applicable, the data controller.

Information We Collect

Depending on your interactions with the store, we collect:

  • Contact details: your name, email address, billing and shipping addresses, and telephone number when provided.

  • Transaction information: ordered products, purchase amounts, payment status, delivery details, cancellations, returns, and refunds.

  • Payment-related information: information needed to complete purchases through the relevant payment services.

  • Account information: login and account details if customer accounts are available and you create one.

  • Communications: support requests, complaints, feedback, and attachments you submit.

  • Technical and usage information: IP address, browser and device details, website activity, and information collected through cookies or similar technologies.

  • Preference records: marketing selections, privacy choices, and consent records where applicable.

We receive information directly from you, automatically through website interactions, and from providers supporting payments, delivery, security, and other store operations.

Why We Use Information

We use personal information to:

  • Process payments and fulfill purchases.

  • Provide order updates and customer assistance.

  • Handle cancellations, returns, and refunds.

  • Maintain customer accounts where available.

  • Protect the store and investigate suspected fraud.

  • Diagnose technical issues and improve website performance.

  • Send marketing communications where legally permitted.

  • Maintain required business records.

  • Resolve disputes and establish or defend legal claims.

Where UK data protection law applies, our legal bases include performing a contract, complying with legal obligations, pursuing legitimate interests that are not overridden by your rights, and consent where required.

Our legitimate interests include security, fraud prevention, responding to inquiries, and service improvement. You may withdraw consent at any time without affecting earlier lawful processing.

Information Disclosures

We disclose information as necessary to Shopify, payment processors, carriers, fulfillment partners, technical and communications providers, and professional advisers.

If analytics or advertising providers are used, related processing is subject to applicable consent requirements and privacy choices.

Information may also be disclosed to comply with lawful requests, protect legal rights, or support a business transfer subject to applicable safeguards.

Shopify Services

Shopify supplies the ecommerce platform used by our store. It processes information to provide and support its services and may process certain information for its own purposes, depending on the services and settings involved.

For further information and related privacy rights, see the Shopify Consumer Privacy Policy.

Cookies and Advertising

Cookies and similar technologies support functions such as shopping carts, checkout, security, and remembering preferences.

Where optional analytics or advertising technologies are enabled, we obtain consent before using them when required by law. Available website privacy controls allow you to manage relevant preferences. Browser settings may also block cookies, although some store functions may be affected.

Some advertising-related disclosures can qualify as a “sale,” “sharing,” or “targeted advertising” under US state privacy laws, even without monetary payment.

Where these activities occur and an applicable opt-out right exists, you can exercise it through available privacy controls or by emailing us. We honor legally recognized opt-out preference signals, including Global Privacy Control, where required.

Retention and Security

We retain personal information only for as long as reasonably necessary for the purposes described here.

Retention depends on the information involved, ongoing account and order needs, support matters, accounting and tax requirements, fraud prevention, and applicable legal claim periods. Information is deleted or anonymized when no longer needed, subject to lawful retention duties.

We apply reasonable technical and organizational safeguards. No electronic system can guarantee complete security.

International Processing

We operate from the United States. Shopify and other providers may process information in the United States and other countries.

Where UK restrictions on international transfers apply, we use an applicable lawful mechanism, such as a recognized adequacy arrangement or approved contractual safeguards, where required. Contact us for details about safeguards relevant to your information.

Your Rights and Preferences

Depending on your location and applicable law, you may have rights to:

  • Access or obtain a copy of personal information.

  • Correct inaccurate information.

  • Request deletion.

  • Receive certain information in a portable format.

  • Restrict or object to processing.

  • Withdraw consent.

  • Opt out of qualifying sales, sharing, or targeted advertising.

  • Appeal a decision concerning a privacy request where applicable.

Email tatianoferyll@outlook.com to submit a request. We may verify your identity and an authorized agent’s authority before acting. Requests are handled within applicable legal deadlines.

We do not unlawfully discriminate against customers who exercise privacy rights.

Marketing emails include an unsubscribe option. Essential purchase and service communications may continue.

UK residents may complain to the Information Commissioner’s Office at https://ico.org.uk. Customers elsewhere may contact their relevant privacy authority.

Children’s Information

The store is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children under 13. Contact us if you believe a child has improperly supplied information so we can investigate.

Updates and Contact Details

We may revise this notice when our practices or legal obligations change, update the date above, and provide additional notice where required.

Company / data controller: SAMLLC
Trading name: urbanvmuse
Email: tatianoferyll@outlook.com
Address: 337 E MILLETT AVE, MESA, AZ 85210, United States